The assumption that Dutch companies in the agricultural sector are lagging behind online is long gone. Research by AgriDirect shows that:
- Around 50% of farmers and horticulturists use social media (business and/or personal).
- Of these, 34% are active on Facebook, 22% use YouTube and 8% use Twitter.
- Approximately 79% of Dutch farmers have a smartphone and/or tablet.
Figures showing that social media also plays a big role in the agricultural sector. But how do you use these channels effectively? In this Dutch e-book, we highlight the social media channels LinkedIn and Facebook.
