Qualitative research is carried out in preparation for quantitative research. Qualitative research enables you to gain an understanding of the ideas and opinions that exist among your target audience. A small sample taken from the target audience is interviewed in depth about their needs, problems and opinions through open questioning. The information gained in these discussions is then used to determine the questions and answer options for larger-scale, quantitative research.
AgriDirect can organise qualitative research in various ways:
- in-depth interviews
- group discussions
- panel discussions
Contact us using the contact form to find out how qualitative research can benefit your business.