Here’s how to make sure your newsletter is not seen as spam
Sending a newsletter is a powerful way to reach your target audience. However, it is very discouraging when you discover that your newsletter is constantly marked as spam. A low delivery rate is therefore the last thing you want to see when you get started with email marketing. Here are five simple and practical tips to reduce the chances of this happening.
1. Gather consent
Only include e-mail addresses of people who have explicitly agreed to receive your messages. Within email marketing, it has been a legal requirement for years to have permission to target contacts via email. Purchased email addresses should not be used to send bulk emails with commercial messages to recipients.
2. Choose the right content
Provide valuable and relevant content for your readers. Spam filters take into account the content of your emails. So avoid excessive use of promotional text and words often associated with spam. Think of words like ‘free’ or excessive use of exclamation marks or capital letters.
3. Optimise subject sentence
Write a clear, honest and non-sensational sentence that properly reflects the content of your newsletter. Exaggerated claims can attract the attention of spam filters. In addition, make sure you use a recognisable name as the sender, such as your company’s name or your own name.
4. Minimise attachments
Limit the use of oversized images or attachments in your newsletter. This may in fact be considered suspicious by spam filters. If you do have to include attachments, make sure they are relevant and not too heavy. Of course, it is important to balance the visual aspect of your newsletter.
5. Provide clear unsubscribe options
Make it easy for recipients to unsubscribe from your newsletter if they want to. This shows that you respect recipients’ privacy and helps prevent your emails from being marked as spam.
Conclusion
By following these simple steps, you will increase the chances of your newsletter reaching its target. Avoiding the spam box is essential in effective email marketing, so that your message gets across correctly. Also, don’t forget to test your newsletter regularly, by sending a test email to yourself. Keep the above tips in mind while composing your newsletters, and enjoy greater engagement and interaction with your recipients.
Want to be absolutely sure that your email lands exactly with the intended target audience? Let AgriDirect help you by sending the newsletter for you. With our database of as many as 20,000 agricultural e-mail addresses, all with opt-in consent, you can use our professional e-mail service to exploit these addresses, guaranteeing that your e-mail newsletter reaches the right target group. Curious about the possibilities? Feel free to contact us!
