Market research

Build your strategy on facts, not assumptions

Good market research helps you respond to the needs of your target audience. The better you know what (potential) customers think and need, the more effective your marketing becomes.

With more than 30 years of experience, AgriDirect is the partner for in-depth insights on the agricultural market. We offer you access to the most extensive and up-to-date agricultural database of the Benelux and DACH region. Do you need insights for your strategic decision-making that are not yet available? We offer customised solutions to explore your question.

Understanding your market through customized research

Qualitative research

Really understand how people choose? Get depth for strategy, product development or positioning by visualizing drives and needs.

Customer satisfaction & NPS

What are you doing well and where could you improve? How many customers recommend you to others? Increase customer loyalty through targeted optimization.

Name recognition

How well known is your brand, product or service among agricultural businesses? Measure the effect of your marketing and steer towards growth.

Communications research

Gain insight into how your message comes across and is understood. This will improve your communication effectiveness and reach.

Image

What do (potential) customers think of your business? Does that match how you want to be seen? Where do you stand in relation to the competition?

Concept research

Test whether an idea, product or campaign appeals to your target group. This way, you avoid misses and refine the concept before launch.

Why choose AgriDirect?

Get a better grip on your market

Discover where opportunities lie and stay ahead of the competition.

Better decisions

Base your choices on facts, not assumptions. Learn where your customers’ needs really lie.

Tailored to your needs

Every issue is unique. That is why we offer customized research: fully tailored to your situation, goals and target group.

Complete unburdening

We can relieve you in everything, from questioning to reporting. You keep focus on what matters: decisions based on reliable insights.

Our customers

Rabobank - Jos Jansen

"AgriDirect is thinking with us about what we want and how to find that out from clients"

AgriDirect has a better picture of the total agricultural portfolio than, say, the KVK. Their strength is that they think along with us about what we want and how we can best find out from clients.

Lely - Eefje van der Weijde

"Valuable information helps us successfully approach dairy farmers"

AgriDirect thinks with you about this. They have expertise, knowledge of the market and respond quickly. It’s a fine partner to work with.

Bayer Crop Science

"AgriDirect knows the agricultural market, has a professional call team and maintains warm contacts with companies."

Besides the Limburg hospitality, I also appreciate the team’s curiosity to look for improvements. A great example is the current cooperation in agrimarketing. I am very satisfied with the steps we have taken together.

AgriMedia

"AgriDirect helped us well with the introduction of trade magazine Elite"

The response of dairy farmers to ‘Elite’ was positive. The magazine was widely praised for its layout and content.

MSD Animal Health - Niki Nuijten

"We now work more from the need of the livestock farmer: how does it benefit him?"

AgriDirect’s callers really do their best for us. With a feeling for the sector, humour and enthusiasm, they manage to keep their attention and get the right information.

BO Akkerbouw - Geert Pinxterhuis

"AgriDirect is a very committed, collaborative and results-oriented research partner"

We have been working closely with AgriDirect since 2019, and firmly intend to continue doing so in the future. AgriDirect is a very committed, collaborative and results-oriented research partner. And we certainly also appreciate the personal, pleasant contact.

Univé - Liane van Esch

"The results are important for us to make strategic choices"

AgriDirect knows the market very well, has a huge database and a lot of experience with survey. That ensures targeted and better questions and a higher response rate: they know how best to approach agricultural entrepreneurs

POV - Linda Verriet

"There are not many organizations that can survey a large group of pig farmers in a short time AND speak the farmer's language."

The POV listed what they wanted to know from pig farmers. After this AgriDirect converted this into a telephone and online questionnaire, and approached the respondents.

Hans Hoogland

""With AgriDirect, we were able to move quickly and they have the right database.""

Thanks to AgriDirect’s up-to-date agricultural database, LEMKEN reached its target audience. The campaign had an immediate effect. “The results were very good. We received a lot of feedback.”

Energy Shift - Jan Aernoud van Eeken

"Email campaigns allow us to target audiences online in a very narrow way"

AgriDirect understands very well what we want. In addition, they are just nice guys. So I can recommend cooperation to anyone.

Volar Auto's - Jaap van de Werf

"It was a successful campaign that brought us good business"

AgriDirect is a pleasant partner to work with. They do what they promise, communicate clearly and honour agreements.

BN DeStem - Mariëtte den Engelse

"Specialists in conducting surveys of entrepreneurs in the agricultural sector"

The people at AgriDirect are independent and have an up-to-date, rich database. Moreover, they are specialists in conducting surveys among entrepreneurs in the sector. They know the target group well and know how to ask the questions.

How do insights from market research get you off to a flying start?

Want to spar about the best approach for your business? Contact us directly. We will relieve you of all your worries from A to Z!

Get in touch

Ivo Keizers

Market researcher