New research into what farmers really care about AgriDirect recently supported a graduation research project by Aeres Hogeschool. The aim: to gain insight into the current challenges of Dutch farmers. The research consisted of both qualitative research through interviews and…
AgriDirect B.V. expands its business segment And acquires the market research division of ETIL B.V. AgriDirect, based in Roermond and Viersen (D), is expanding its operating area. The agricultural marketing specialist will take over the successful market research division from…
11 tips for successful email marketing in the agribusiness sector Did you know that email is still one of the most effective means of getting your agricultural target audience to take action? Around 30% of farmers open emails (almost) all…
Dairy farmers invest less in renovation and sustainability 13% of dairy farmers have plans to invest in barn Plans for sustainability and renovation decline Recent research shows that over 13% of Dutch dairy farmers with more than 50 cows plan…
These are the most popular tractor brands in your sector in 2024 John Deere, New Holland, Fendt… These are the top tractor brands in your sector Across the overall agricultural sector, John Deere has the most dominant position, closely followed…
Short-term plans tree growers, flower bulb growers, fruit growers and greenhouse growers Around 20 per cent horticulture expects change in operations Just under 20% of tree growers, flower bulb, fruit and greenhouse growers (horticulture) expect their operations to change in…
Hans makes data understandable for everyone At AgriDirect, we collect data. A lot of data. And that means mountains of figures and information. But only when you make those figures understandable does it really make sense. That is where Hans…
More than half of 60+ farmers in the Netherlands have no successor Worrying: many 60+ farmers without a successor A majority of Dutch farms with a farm manager aged 60 or over have no successor on the farm. Differences about…
4 sustainability trends in the agricultural sector The agricultural sector is in a state of flux. The themes of energy and climate have increasingly come into focus within agriculture in recent years. But what sustainability trends do we see now…
Who influences buying process of farmers and gardeners? Making important financial choices or major purchases? Farmers and gardeners don’t do that overnight. It almost always involves a careful process. Of course, the farmer himself decides a lot, but others also…
Automation in dairy farming: trends & developments What are the most commonly used milking systems?And how many dairy farmers want to invest in milking robots or feeding robots? In this article, we conveniently list the key figures. The figures come…
Prevent your newsletter from being marked as spam: 5 practical tips Here’s how to make sure your newsletter is not seen as spam Sending a newsletter is a powerful way to reach your target audience. However, it is very discouraging…
