“We now work more from the need of the livestock farmer: how does it benefit him?”

“MSD Animal Health helps improve animal health. We do this mainly with vaccines, diagnostics and practical tools for pig farmers and vets. We have been working with AgriDirect for a long time. Among other things, they do market research for us, sometimes help with newsletters and online campaigns and conduct customer satisfaction surveys.

AgriDirect’s surveys make sense; it’s a great way to get market information. And to find out what customers think of you. I think a customer is more honest with an external party than with yourself. AgriDirect’s callers really do their best for us. With a feeling for the sector, humour and enthusiasm, they manage to keep their attention and get the right information. I think that’s clever. Based on their input and advice, we have adjusted our information provision to customers, among other things. We now work more on the basis of the needs of the veterinarian and the farmer: what do they need, what would they benefit from?

AgriDirect is a reliable, professional partner with extensive knowledge of the sector. They think along with you and are flexible. I also like the value for money: there is a sleeve for every budget.”