“With AgriDirect, we were able to move quickly and they have the right database.”

Through an official dealer network, LEMKEN provides premium agricultural technology for tillage, seeding, cropcare and technology solutions for the agricultural sector.

“We had a number of machines on which a price promotion was applicable,” says Hans Hoogland, Area Sales Manager Netherlands North at LEMKEN. Working with AgriDirect, LEMKEN set up a number of targeted e-mail campaigns via Boervindt, aimed at arable farmers, flower bulb growers and contractors. “We wanted to bring the price campaign to the attention of the right agricultural target group in both the Netherlands and Flanders in an efficient way.”

Thanks to AgriDirect’s up-to-date agricultural database, LEMKEN reached its target audience. The campaign had an immediate effect. “The results were very good. We received a lot of feedback.“

Hoogland is positive about the cooperation with AgriDirect: “We were able to switch quickly and, thanks to AgriDirect, we were able to draw attention to the campaign at exactly the right time and to the desired target group. We were able to switch quickly and they have the right database.”