“Valuable information helps us successfully approach dairy farmers”

“Lely wants to make the lives of dairy farmers more pleasant, sustainable and profitable. We do this by offering automated solutions like robots for almost all work in the cow barn: from milking to cleaning. We supply in more than 45 countries worldwide.”

“From AgriDirect we take data for marketing activities. For instance, we participate in the dairy cattle update scan. AgriDirect calls dairy farmers with a number of questions. They do that well: the call center staff is very experienced and know how to get the right information. The market scan gives us good insight into the market. What kind of systems are companies using now, what are their investment plans? That kind of information is valuable; it helps us approach dairy farmers in a targeted and successful way.”

“A number of questions have been drawn up together with us and are specifically included in the conversation for us. AgriDirect thinks with you about this. They have expertise, knowledge of the market and respond quickly. It’s a fine partner to work with. Whether the collaboration could be even better? I think AgriDirect could help us even better if they operated even more internationally. But I am definitely satisfied with the cooperation.”