“Email campaigns allow us to target audiences online in a very narrow way”

DPG Media

“We have known AgriDirect for a long time. We started working together shortly after we started our business in 2011. Their input certainly contributed to the development of Zonnepanelen op het Dak (and later Energy Shift); from a company at the kitchen table, we have grown into a company with 20 employees. We have since completed over 800 projects at SMEs and agricultural entrepreneurs.”

“We work a lot with AgriDirect on the online front. We have been advertising for years in their newsletter Boervindt, which goes to 20,000 agricultural entrepreneurs every month. It works: every time the newsletter is out the door, we see a spike of several hundred extra visitors on our site. In addition, AgriDirect sends e-mail campaigns for us. They have a large, up-to-date and complete database of entrepreneurs. With campaigns, we can approach very targeted groups. For instance, arable farmers with a certain plot size or dairy farmers with x number of cows. Every time an e-mail is out the door, we see a spike of several hundred extra visitors on our site.”

“What is also strong is that they think along with us about the approach: about the target group, about the planning, about follow-up emails. It always delivers something when we spar with each other. AgriDirect understands very well what we want. In addition, they are just nice guys. So I can recommend cooperation to anyone. Except, of course, our direct competitors. ” 😉


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Roger Scholtes