“AgriDirect knows the agricultural market, has a professional call team and maintains warm contacts with companies.”

Bayer Crop Science is the global market leader in crop protection products and seeds. By cleverly combining biology, chemistry and digital tools, the company accelerates innovation in agriculture and horticulture. In this way, Bayer contributes to good harvests and healthy products.

AgriDirect and Bayer Crop Science have been working together for more than 25 years. Why? “In its field, AgriDirect is the best party to work with,” says Roel Verhagen, Marketing Communications Manager at Bayer Crop Science. “They know the agricultural market, have a professional call team and maintain warm contacts with companies.“

As the market leader, Bayer wants to keep its knowledge of the market up-to-date to serve it in the best possible way. To achieve this, AgriDirect conducts annual market research. “The data is an important starting point in our strategic planning for the coming year,” explains Verhagen. “In addition, the data gives us better access to our target group of farmers and growers. Ultimately, this makes us more efficient and effective.”

Besides data, AgriDirect also contributes to marketing. For example, all Couriers for the various agricultural sectors are sent out via Boervindt. To optimise these mailings, we work with AB-testing, among other things. “Besides the Limburg hospitality, I also appreciate the team’s curiosity to look for improvements,” says Verhagen. “A great example is the current cooperation in agrimarketing. I am very satisfied with the steps we have taken together.“