AgriDirect, based in Roermond and Viersen (D), is expanding its operating area. The agricultural marketing specialist will take over the successful market research division from its long-time business partner ETIL B.V. on 1 June 2025, taking the biggest growth step in the company’s history.
ETIL B.V. is currently the only certified market research company specialising in agriculture and horticulture in Belgium, the Netherlands and Luxembourg. The specialist offers its clients in the agricultural and non-agricultural sector comprehensive market research, including data collection, combination and interpretation. AgriDirect B.V. and ETIL B.V. have long been close business partners. AgriDirect B.V. has been conducting telephone fieldwork for ETIL B.V. in the agricultural sector for four years.
“What fits together strategically is now growing together. With the acquisition of the market research division of ETIL B.V., we finally have the personnel and conceptual capabilities to offer our customers holistic solutions from a single source. This is what we have been looking for for a long time,” says Roger Scholtes, Director AgriDirect B.V., who is delighted with the expansion of the business area now completed. “The colleagues joining us from ETIL B.V. are absolute experts in their field and enjoy an excellent reputation among customers. We have been working very closely and as partners for many years.”
Roger Schils, managing director of ETIL B.V., explains the decision to sell as follows. “From now on, we will focus on guiding organisations in data-driven working. This is indispensable for smart policies and good decisions. Many organisations struggle with translating data into actionable insights. With our knowledge and online data platforms, we do not offer loose figures, but clear insights that can be applied immediately. By combining and enriching data, we create insights that matter: insight today, impact tomorrow. Against this background, the market research department is a better fit for AgriDirect.”
The colleagues moving from ETIL B.V. to AgriDirect will work at the Roermond location. “At the moment, ETIL B.V.’s activities are still strongly focused on the Netherlands. In the future, we will also expand the activities to Belgium and Germany,” Roger Scholtes said about the further development of AgriDirect.
About AgriDirect B.V.
AgriDirect is a Dutch-German company with offices in Roermond and Viersen. The agency has supported the agricultural sector for more than 30 years in the Netherlands and 20 years in Germany with market research, marketing campaigns and lead generation. In doing so, AgriDirect has the most complete and up-to-date agricultural database in Europe.
Since 2019, AgriDirect has been fully part of Landwirtschaftsverlag Münster (D). With its media and services portfolio in agriculture, food and rural life, this publishing group is among the ten largest specialised publishers in Germany. With over 900 employees in Germany, Poland, Austria and the Netherlands, the group generates annual sales of more than €130 million.
About ETIL B.V.
ETIL B.V. is an independent research and consultancy firm in Sittard, founded in 1933. The agency specialises in data-driven research within the social sciences and humanities and in socio-economic issues. ETIL supports companies, municipalities, provinces and knowledge institutions in interpreting social and economic developments. In doing so, the agency translates insights into concrete recommendations for policy and practice.
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