Meet AgriDirect
At AgriDirect, we believe in the power of people and data. From our strong base in the agricultural sector, we work daily on smart solutions that help companies move forward. Driven by curiosity, cooperation and expertise, we build sustainable relationships – with each other and with our clients.
Wondering who’s working with us and who you get to talk to? Scroll on and meet the team.
Our vision
Creating data and conducting market research with which we better match supply and demand.
Our mission
We reach unique niches with agricultural data, research and precision marketing, enabling agricultural suppliers to make a difference.
Our history
AgriDirect was founded in 1995 by Thieu Hendriks. From his background as a market researcher, Thieu was convinced that direct marketing would become increasingly important for the agricultural sector. That turned out to be a correct thought: the company started at the kitchen table and grew steadily. What started with data and market research has now grown into an organization that supports (potential) customers with up-to-date agricultural data, in-depth research and effective precision marketing. From 1995 to 2022, AgriDirect was based in Roggel, Limburg. Since 2022, AgriDirect has been housed with an enthusiastic team of 60 employees in Roermond and in Viersen, Germany.
Our team
Roger Scholtes
Director
Gaby van de Mortel
Operational Manager + HR
Koen van de Mortel
Junior Account Manager
Hans Derikx
Database Analyst
Truus Veugen
Contact center team leader
Gerry Martijnse
Commercial office
Angelique Gijsbers
Secretary
Ivo Keizers
Market researcher
Lia Potma
Market researcher
Aline Willemsen
Market researcher
Max Cramwinckel
Market researcher
International organization
The German agricultural market is increasingly important to AgriDirect. As a result, we opened a branch in Viersen in 2009. A call center has also been set up in Viersen. We serve the international market from Viersen and Roermond.
Since January 2020, AgriDirect falls entirely under the German agricultural publisher Landwirtschaftsverlag Münster. LV Münster ranks among Germany’s 100 largest media companies at home and abroad and is a leading publisher in the agricultural sector.
Professional contact center
From our professional contact centers, farmers are contacted by phone five days a week. Because of our experience, we speak the farmer’s language. We ask your questions in a professional manner that results in comprehensive insights.
Want to know more about Agridirect?
Feel free to get in touch with us!
Roger Scholtes
Director